At Affinity Water, we're at the start of an exciting journey to tell our brand's story to our consumers and to embed ourselves as a brand that plays an important role - beyond supplying water - in people's lives.
To do this, we've formed a new Marketing and Experience team and we're hunting for exceptional people in and around our regions to join us in our mission to help our consumers save water, act as stewards of the local environment and to offer simple, effortless experiences when they interact with us.
Historically, our company's approach has been to focus on operational excellence and to appear as invisible to our customers. The challenges we now face mean that our strategy has changed and we need to tell our customers and consumers who we are, what we believe in and what we do. The core of this role will be to lead on communications that change our consumers behaviour to help reduce their water wastage.
A role for a Communications Lead has been created, reporting into the Consumer Communications Manager to take a lead role in planning, creating and executing communications across the many streams of communication in our business such as:-
Save our Streams, our multi-award-winning water saving campaign
Targeted communications and new workstreams to reduce water wastage
Proactive seasonal campaigns
Planned works and projects
Unplanned works and incidents
Telling our brand story
Sponsorships, partnerships and CSR activities
The scope of this role will be across:-
Written communications such as emails and customer letters
Bills, inserts and Direct Mail
SMS communications including surveys
Sponsorships and partnerships activations
Other communications requirements across the business including signage and leaflets to be used in our field operations
What you'll do
Own and develop the communications calendar
Support the Save our Streams campaign
Develop & plan communications that reduce water wastage
Ensure communications are personalised and relevant by using & owning data to understand our customer segmentation
Take campaign briefs from the brand team when they're executing their strategy to tell our brand story
Take briefs from our customer experience team who will seek to tell customers of improvements or changes we've made
Take briefs from the customer experience team to improve our communications to customers when they are going through our key journeys
Execute planned and unplanned works information and respond to incidents
Develop & plan seasonal campaigns
Own & improve all automated service communications
Ensure all communications are in line with our tone of voice
Work across the business on new projects, initiatives and trials
Support our sponsorship and partnership work
Manage two team members to meet overall objectives
Experience across all marketing communications channels - we're looking for someone who can bring results and experience to help us really tell our story.
Demonstrable experience in copywriting and ability to adapt to different audiences.
Experience managing large databases and using data segmentation.
An analytical mindset with a drive for results, analysis and a real understanding of the data. Excel experience is a plus.
Experience using Mail Chimp (or equivalent email platform).
Experience of working on behavioural change projects (desirable)
Ability to work independently but also to build and develop relationships cross-team.
Experience of leading a team and people management skills.
Highly competitive Salary
Hybrid, flexible working
26 days holiday
Company annual bonus
Discounted Health and Medical Insurance